CCPA-CPRA Compliance
Last updated: October 2025
HeartBrand® Beef respects your privacy and is committed to protecting your personal information. This statement explains your rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), and how HeartBrand® Beef ensures compliance with these regulations.
1. Your Privacy Rights
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, or sell.
- Request deletion of personal information we have collected about you.
- Opt-out of the sale or sharing of your personal information.
- Correct inaccurate personal information.
- Limit use and disclosure of sensitive personal information.
- Not be discriminated against for exercising any of your privacy rights.
2. Categories of Personal Information We Collect
Depending on your interactions with our website, we may collect the following information:
- Contact details (name, address, phone number, email)
- Payment and billing information
- Order history and preferences
- Internet activity (browsing, purchase, or engagement data)
- Device and geolocation data (via cookies or analytics tools)
We collect this information directly from you, from your device, and from trusted third-party partners that support our eCommerce and marketing operations.
3. How We Use Personal Information
HeartBrand® Beef uses your information to:
- Fulfill and deliver orders
- Process payments and provide customer support
- Personalize shopping experiences and recommendations
- Communicate about offers, promotions, and updates
- Improve website performance and security
4. How We Share Information
We may share limited personal information with:
- Service providers that process payments, deliveries, or marketing communications
- Analytics and advertising partners (e.g., Google, Meta)
- Legal or regulatory authorities if required by law
HeartBrand® Beef does not sell personal information for monetary gain. However, some data may be shared for advertising or analytics purposes as defined under the CPRA.
5. Exercising Your Rights
To submit a privacy request or opt-out of data sharing:
- Call us at 1-877-AKAUSHI
- Email customerservice@heartbrandbeef.com
We will confirm receipt of your request within 10 business days and respond within 45 days, consistent with California law.
6. Cookies and Tracking
We use cookies and similar technologies to improve user experience and measure marketing performance. You can manage cookie preferences through your browser settings or our site’s cookie notice.
7. Updates to This Notice
We may update this policy periodically to reflect changes in data practices or legal requirements. The “Last Updated” date above will reflect the latest version.
For additional details, please review our full Privacy Policy or contact our team at customerservice@heartbrandbeef.com
HeartBrand® Beef — America’s Best Wagyu, responsibly shared and proudly transparent.