Sustainability, animal husbandry, and animal welfare are more than just industry terms—they’re essential values that ensure the premium wagyu beef on your plate comes from a place of care, responsibility, and integrity.
Cattle raised with these values means you’re not only enjoying exceptional wagyu but also supporting practices that respect the land, the animals, and the people behind the process.
Raising Beef the Right Way
At HeartBrand® Beef, sustainability is our legacy. Our commitment to producing exceptional Certified Akaushi Beef® is rooted in daily practices that respect the land, prioritize animal welfare, and honor the people who make it all possible.
Our approach to ranching is simple: do right by the land, care for our cattle, and always focus on delivering the best beef eating experience possible.
“My family’s ranched the same land since the 1950s. They always told me: if we’re good stewards to the land, it pays us back time and time again. Our land and our cattle are all we’ve got. We take care of both every single day.”
~ Jordan Beeman,
President, HeartBrand Beef
Sustainable Ranching Practices
We believe great beef starts from the ground up. That’s why sustainable land management is at the core of what we do. For five generations, our ranchers have followed a simple principle: if we take care of the land, it will take care of us.
At HeartBrand, we implement responsible grazing practices that support long-term pasture health, promote efficient grass growth, and help conserve natural resources. This isn’t just good ranching—it’s our way of protecting the ecosystem that supports our cattle, our business, and our future.
Humane Treatment of Cattle
It's no wonder the word "gorgeous" has been heard to describe our herd.
Our animals are cared for with daily attention and raised on all-natural programs—no added hormones, no unnecessary antibiotics.
Our Akaushi cattle are raised with respect and care, ensuring they live healthy, stress-free lives.
We focus on animal health from the start.
- Consistent Calving signals strong herd management and minimal stress.
- Efficient Growth and Forage Conversion means our Akaushi thrive on natural diets.
- Balanced Breeding produces cattle that excel in marbling and tenderness, while maintaining traits like reproductive health and overall vitality.
The result is an animal that lives well, grows well, and delivers a better beef experience—naturally.
Why Sustainability Matters
Taking care of the land and our cattle isn’t optional. It’s essential to producing the quality wagyu beef used in the best steak restaurants across the world.
Good for the Land. Great for the Cattle.
High-Vibe, Low Stress
Low-stress, humane treatment leads to healthier, more productive cattle. By keeping our herds on natural forage, giving them room to roam, and providing shade and shelter, we ensure our animals thrive—and it shows in every bite.
Protecting Our Resources
Healthy pastures, clean water, and fertile soil are the foundation of great beef. Our ranching practices—from rotational grazing to water conservation—help preserve these vital resources for generations to come.
Future-Proofing Ranching
Smart ranching helps the planet. By managing grazing and improving soil health, we’re helping trap carbon and cut methane—all while raising exceptional beef the way it’s meant to be.
