The HeartBrand Beef Story
Fourth and fifth-generation cattle ranchers Ronald and Jordan Beeman created HeartBrand Beef to revolutionize the beef industry by bringing exceptionally delicious and healthy Japanese Akaushi beef to American consumers.
Fourth-generation cattle ranchers Ronald and Jordan Beeman created HeartBrand Beef to revolutionize the beef industry by bringing exceptionally delicious and healthy Japanese Akaushi beef to American consumers.
HeartBrand’s Akaushi Beef is both tender and delicious as well one of the healthiest sources of protein you can eat. The great taste and health benefits are unique to Akaushi cattle, so the Beemans have worked diligently to maintain and protect the Akaushi breed. HeartBrand produces source-verified Akaushi beef under rigorous quality guidelines and certified product testing.
HeartBrand is involved in every step of the process, from ranch to table, ensuring that our beef is both the best-tasting beef in the world and the healthiest beef you’ll ever eat.
Meet the Team
Our Valuable Team Members
Ronald Beeman began his meat career in 1978. He has been active in building branded meat programs across the US. Before being chairman at HeartBrand Mr. Beeman was president of Eddy Packing.
Jordan Beeman is President of HeartBrand Beef. A fourth generation cattle rancher, Jordan manages every aspect of the daily operations of the company, including ranching, genetics, and meat production and sales. Under Jordan’s leadership, the company has grown to one of the nation’s largest family-owned branded beef companies and is the largest producer of rare Japanese Akaushi cattle in the world.
Jordan grew up in the beef business and joined his father at Eddy Packing Company in 2008, first as a Regional Food Service Sales Representative then as Vice President. He worked in product development, sourcing and buying raw materials, developed relationships with suppliers and packers, and worked with Eddy Packing’s outside sales force.
Jordan is the President of the American Akaushi Association and sits on the board of Bovina Feeders and JetPro Texas. He is a member of National Cattlemen’s Beef Association, the North American Meat Institute and San Antonio’s Young Presidents’ Organization.
Jordan is a graduate of Texas State University with a Bachelor in Business Administration in Management. He and his wife Ashley live in Flatonia, Texas, with their 2 daughters and son.
Chief Executive Officer
Bill was president of Cargill’s meat Division, president of ConAgra beef and pork and president of Farmland foods. He was also the chairman of Meyer All Natural Beef, president of Creekstone, and past Chairman of American Meat Institute. He was inducted into the Meat Hall of fame and is a current board member of Miniat.