Previously, Akaushi beef had been limited solely to Japan, where herd size and beef supply had been restricted by the scarcity of grazing land. In 1994, a group of ranchers brought eight cows and three bulls to Texas, becoming the first breeding nucleus outside of Japan.

HeartBrand Beef has taken great care to diligently maintain Akaushi genetics by replicating Japanese production systems, management practices and breeding programs. Our herd is now more than 14,000 head strong. The best-tasting, healthiest beef you’ll ever eat is now available in the U.S.